Homeground Management

Who are HomeGround Management?

HomeGround Management Ltd (Companies House no. 07305337) is a specialist freehold asset manager, not a day-to-day block managing agent. It was established in 2010 and is the operating company through which Long Harbour Ltd — an FCA-regulated, asset-backed investment manager — administers the residential ground-rent portfolios it holds on behalf of UK institutional investors, primarily pension funds.

In practice, HomeGround acts as the landlord's representative across a portfolio of more than 190,000 leasehold properties in England and Wales (source: HomeGround's parliamentary evidence submitted to the Leasehold Reform Bill committee, and their LinkedIn profile). It is one of the largest freehold portfolio managers in the UK by unit count.

Why have you received a letter or demand from HomeGround?

If you have received correspondence from HomeGround, it is most likely because your freehold is owned by one of Long Harbour's investment vehicles — not because HomeGround manages your building day-to-day. This is an important distinction on a block-management directory:

• HomeGround's role: collecting ground rent, handling consent-to-alter requests, registering sublets, and administering landlord-side lease obligations on behalf of the freeholder.
• Your building's managing agent: a separate firm (appointed either by HomeGround's estates team or by your Residents' Management Company) responsible for maintenance, service charges, repairs, and communal-area management. HomeGround states it works with more than 90 independent managing agents across its portfolio.

In short: HomeGround is the freeholder's agent. If your complaint concerns service charges, repairs, or building management, it should go to your managing agent — not HomeGround — unless the issue specifically relates to a ground-rent demand, a consent application, or a landlord-side obligation.

How to query a ground-rent demand or make a complaint

HomeGround can be contacted by phone on 020 3966 2974 (Monday–Friday, 10am–4pm), by email at enquiries@homegroundonline.com, or via the online portal at homegroundonline.com. A postal address (PO Box 81918, London, WC1A 9WH) is also available for formal written correspondence.

HomeGround is a member of The Property Ombudsman (TPO) redress scheme, which means unresolved complaints can be escalated to the TPO after completing HomeGround's internal complaints process. For service charge disputes (which fall outside the ombudsman's remit), the correct route is an application to the First-tier Tribunal (Property Chamber) under Section 27A of the Landlord and Tenant Act 1985. See our guide: How to complain about your managing agent.

Ratings and reputation

HomeGround Management Ltd is rated 4.8 out of 5 on Trustpilot from approximately 1,945 reviews (as at August 2026). Reviews are mixed: positive feedback typically references responsive individual staff members; recurring negative themes include ground-rent administration disputes, Right to Manage obstruction, and cladding-related concerns. HomeGround is also an ARMA member and is FCA-authorised as an Appointed Representative for insurance distribution.